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ENGAGING THE AUDIENCE IN A DIGITISED TELEVISION PRODUCTION PROCESS A "hierarchy of influences" approach
Journal article   Peer reviewed

ENGAGING THE AUDIENCE IN A DIGITISED TELEVISION PRODUCTION PROCESS A "hierarchy of influences" approach

Marleen te Walvaart, Hilde van den Bulck and Alexander Dhoest
Journalism practice, v 12(7), pp 901-917
09 Aug 2018

Abstract

Communication Social Sciences
This article discusses producer practices and the reasons why they engage their audience in the production process. In a digitised media context, audiences have become more visible, mainly through social media, and have more means to participate. Our research deconstructs the production process of a particular television programme by means of the "hierarchy of influences" model, which separates micro and macro levels that influence production. It draws on in-depth interviews with all editors of Flemish current affairs programme De Afspraak (The Appointment) and on a three-month participatory observation. We conclude that immersive ways of engaging the audience are applied in our specific case. More broadly, we argue that although practices change, pre-existing norms and values about the television audience remain central to how producers engage their audience through digital and social media.

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Communication
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