Journal article
ENGAGING THE AUDIENCE IN A DIGITISED TELEVISION PRODUCTION PROCESS A "hierarchy of influences" approach
Journalism practice, v 12(7), pp 901-917
09 Aug 2018
Abstract
This article discusses producer practices and the reasons why they engage their audience in the production process. In a digitised media context, audiences have become more visible, mainly through social media, and have more means to participate. Our research deconstructs the production process of a particular television programme by means of the "hierarchy of influences" model, which separates micro and macro levels that influence production. It draws on in-depth interviews with all editors of Flemish current affairs programme De Afspraak (The Appointment) and on a three-month participatory observation. We conclude that immersive ways of engaging the audience are applied in our specific case. More broadly, we argue that although practices change, pre-existing norms and values about the television audience remain central to how producers engage their audience through digital and social media.
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Details
- Title
- ENGAGING THE AUDIENCE IN A DIGITISED TELEVISION PRODUCTION PROCESS A "hierarchy of influences" approach
- Creators
- Marleen te Walvaart - University of AntwerpHilde van den Bulck - University of AntwerpAlexander Dhoest - University of Antwerp
- Publication Details
- Journalism practice, v 12(7), pp 901-917
- Publisher
- Taylor & Francis
- Number of pages
- 17
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000440612000007
- Scopus ID
- 2-s2.0-85023759635
- Other Identifier
- 991021865922204721
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- Web of Science research areas
- Communication