Journal article
ENVIRONMENTAL SHOCK AND EXPORT OPPORTUNITY
International marketing review, v 4(4), pp 30-42
01 Apr 1987
Abstract
What happens to export markets when the nations in which customers reside experience a sudden, unanticipated change in a relevant aspect of the environment? Which goods exported to these nations tend to be affected more than others? The study reported in this paper examines the impact that the oil shock of the 1970s had on world export markets. This sudden environmental change caused some nations to obtain sudden wealth and others to experience instant economic problems. The findings of the study illustrate the range of consequences for export markets that can occur, depending on the manner in which nations are affected by sudden change.
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7 citations in Scopus
Details
- Title
- ENVIRONMENTAL SHOCK AND EXPORT OPPORTUNITY
- Creators
- Robert T Green - H. Timothy Harkins Centennial Professor of Business and Professor of International Business and Marketing, University of Texas at AustinTrina L Larsen - Doctoral student in International Business and Marketing, University of Texas at Austin
- Publication Details
- International marketing review, v 4(4), pp 30-42
- Publisher
- MCB UP Ltd
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Other Identifier
- 991014878332704721