Journal article
Eclectic Sales Management: Strategic Response to Trends in the Eighties
The Journal of personal selling & sales management, v 2(2), pp 41-46
01 Jan 1982
Abstract
Future sales managers will need more eclectic managerial training if they are to adapt successfully to developing trends in the marketing environment.
Metrics
7 Record Views
9 citations in Scopus
Details
- Title
- Eclectic Sales Management: Strategic Response to Trends in the Eighties
- Creators
- Rolph E. Anderson - Drexel UniversityBert Rosenbloom - Drexel University
- Publication Details
- The Journal of personal selling & sales management, v 2(2), pp 41-46
- Publisher
- Routledge
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- [Retired Faculty]
- Scopus ID
- 2-s2.0-84936590752
- Other Identifier
- 991019173664504721