- Title
- Effect of Consumers' Purchase Plans on the Evaluation of Bundle Offers
- Creators
- Rajneesh SuriKent Monroe
- Publication Details
- Advances in consumer research, Vol.22, pp.588-593
- Publisher
- Association for Consumer Research
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Identifiers
- 991021848514604721
Journal article
Effect of Consumers' Purchase Plans on the Evaluation of Bundle Offers
Advances in consumer research, Vol.22, pp.588-593
01 Jan 1995
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