- Title
- Effects of Motivation to Purchase on Consumers' Evaluation of Fixed Price and Price Discounts
- Creators
- Rajneesh SuriVibhas MadanRajesh Manchanda
- Publication Details
- Advances in consumer research, Vol.27
- Publisher
- Association for Consumer Research
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Identifiers
- 991020594530004721
Journal article
Effects of Motivation to Purchase on Consumers' Evaluation of Fixed Price and Price Discounts
Advances in consumer research, Vol.27
01 Jan 2000
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