Journal article
Entertainment-Education and CO Poisonings in Ciudad Juarez: A Case Study of El Asesino Invisible
Journal of borderlands studies, v 24(1)
01 Jan 2009
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Residents in peri-urban, low-income colonias from Ciudad Juarez, Mexico, are at high risk for carbon monoxide (CO) intoxication from the use of unvented, indoor heaters. To address this risk, a comic book-style communication protocol was developed using the mental models approach and the entertainment-education (EE) communication strategy to help colonia residents properly use this home heating method. El Asesino Invisible (The Invisible Assassin) encouraged people to buy a CO alarm for the home and provided information about CO intoxication. Part of a larger research agenda, the health campaign data were gathered from residents in colonias where high levels of indoor CO were previously measured. The essay provides an overview of the EE process and related strategies for reaching low-income, colonia audiences. Limitations are addressed and ideas for future research are provided.
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Details
- Title
- Entertainment-Education and CO Poisonings in Ciudad Juarez: A Case Study of El Asesino Invisible
- Creators
- Frank G. Perez - The University of Texas at El PasoVeronica Corella-Barud - The University of Texas at El PasoGilberto Velazquez-Angulo - Universidad Autónoma de Ciudad JuárezPatrick L. Gurian - Drexel UniversitySalvador Saenz - The University of Texas at El PasoSusana I. Flores - The University of Texas at El PasoNancy Aguirre - The University of Texas at El Paso
- Publication Details
- Journal of borderlands studies, v 24(1)
- Publisher
- Taylor & Francis
- Number of pages
- 9
- Grant note
- Center for Border Health Research of the Paso del Norte Foundation
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Civil, Architectural, and Environmental Engineering
- Web of Science ID
- WOS:000218032600008
- Scopus ID
- 2-s2.0-85063701364
- Other Identifier
- 991019167748204721
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web of Science research areas
- Geography