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Journal article
Evaluating a child care-based social marketing approach for improving children’s diet and physical activity: results from the Healthy Me, Healthy We cluster-randomized controlled trial
Translational behavioral medicine, v 11(3), pp 775-784
07 Apr 2021
PMID: 33231679
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Abstract
Child care-based interventions offer an opportunity to reach children at a young and impressionable age to support healthy eating and physical activity behaviors. Ideally, these interventions engage caregivers, including both childcare providers and parents, in united effort. This study evaluated the impact of the Healthy Me, Healthy We intervention on children’s diet quality and physical activity. A sample of 853 three- to four-year-old children from 92 childcare centers were enrolled in this cluster-randomized control trial. Healthy Me, Healthy We was an 8-month, social marketing intervention delivered through childcare that encouraged caregivers (childcare providers and parents) to use practices that supported children’s healthy eating and physical activity behaviors. Outcome measures, collected at baseline and post-intervention, assessed children’s diet quality, physical activity, and BMI as well as caregivers’ feeding and physical activity practices. Generalized Linear Mixed Models were used to assess change from baseline to post-intervention between intervention and control arms. No significant changes were noted in any of the outcome measures except for small improvements in children’s sodium intake and select parent practices. Despite the negative findings, this study offers many lessons about the importance and challenges of effective parent engagement which is critical for meaningful changes in children’s health behaviors.
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Details
- Title
- Evaluating a child care-based social marketing approach for improving children’s diet and physical activity: results from the Healthy Me, Healthy We cluster-randomized controlled trial
- Creators
- Amber E Vaughn - University of North Carolina at Chapel HillHeidi Hennink-Kaminski - University of North Carolina at Chapel HillRenee Moore - Emory UniversityRegan Burney - University of North Carolina at Chapel HillJesse L Chittams - Biostatistical Consulting (United States)Portia Parker - SAS Institute (United States)Courtney T Luecking - University of KentuckyDerek Hales - University of North Carolina at Chapel HillDianne S Ward - University of North Carolina at Chapel Hill
- Publication Details
- Translational behavioral medicine, v 11(3), pp 775-784
- Publisher
- Oxford University Press
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Epidemiology and Biostatistics
- Web of Science ID
- WOS:000649397400011
- Scopus ID
- 2-s2.0-85104209610
- Other Identifier
- 991021448056804721
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InCites Highlights
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- Collaboration types
- Industry collaboration
- Domestic collaboration
- Web of Science research areas
- Public, Environmental & Occupational Health