Examining customer intentions to purchase intelligent robotic products and services in Taiwan using the theory of planned behaviour

Yu-Hung Tai; Precious Toby T. Nwachukwu; Ben A. Lepage; Wei-Ta Fang

doi:10.1186/s40359-024-01683-z

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Examining customer intentions to purchase intelligent robotic products and services in Taiwan using the theory of planned behaviour

Journal article

Open access

Peer reviewed

Examining customer intentions to purchase intelligent robotic products and services in Taiwan using the theory of planned behaviour

Yu-Hung Tai, Precious Toby T. Nwachukwu, Ben A. Lepage and Wei-Ta Fang

BMC Psychology, v 12(1), 351

15 Jun 2024

DOI: https://doi.org/10.1186/s40359-024-01683-z

PMID: 38879510

Featured in Collection : UN Sustainable Development Goals @ Drexel

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Abstract

Psychology, Multidisciplinary

Psychology

Social Sciences

Background The literature for assessing online and offline shopping behaviours that are linked to intelligent robotic goods and services is inadequate. In this study, we applied the Theory of Planned Behaviour model for guidance regarding how consumer behaviour affects their purchase intentions for intelligent robotic goods and services.Methods Data from 408 respondents were gathered through an online questionnaire binned into Online and Overall Shoppers, and analysed using SPSS, AMOS, and Covariance-Based Structural Equation Modelling software to evaluate the appropriateness of the measurements and to confirm data reliability, convergence, divergence, and validity. These tools were also used to track and test hypothesized relationships between the variables and model constructs used in this study.Results and conclusions The overarching outcomes from the data analyses indicated the Ease of Usage, Brand Perception, and Product Pricing variables causally impacted the TPB model constructs, namely Attitude, Subjective Norms, and Perceived Behaviour Control for the two populations tested with respect to their intention to purchase intelligent robotic goods and services. The reliability measurements for Ease of Usage, Brand Perception, and Product Pricing are discussed. The results are important for companies and future investors because opportunities to study the complex relationships that ultimately drive consumer behaviour and their intention to purchase intelligent robotic goods and services are provided.

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Details

Title: Examining customer intentions to purchase intelligent robotic products and services in Taiwan using the theory of planned behaviour
Creators: Yu-Hung Tai - University of Chichester
Precious Toby T. Nwachukwu - University of Pretoria
Ben A. Lepage - National Taiwan Normal University
Wei-Ta Fang - Natl Taiwan Normal Univ, Grad Inst Sustainabil Management & Environm Educ, Coll Sci, Taipei, Taiwan
Publication Details: BMC Psychology, v 12(1), 351
Publisher: Springer Nature
Number of pages: 18
Grant note: Ministry of Education, Taiwan
Resource Type: Journal article
Language: English
Academic Unit: Academy of Natural Sciences of Drexel University
Web of Science ID: WOS:001248039100001
Scopus ID: 2-s2.0-85196012082
Other Identifier: 991022202124504721