Journal article
Experiencing haptic roughness promotes empathy
Journal of consumer psychology, v 26(3), pp 350-362
Jul 2016
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Eliciting empathy plays a significant role in encouraging charitable donations. However, we know little about how incidental, contextual cues can facilitate empathy. In a series of behavioral, neuroscience, and field studies, we show that incidental exposure to haptic sensation of roughness (vs. smoothness) increases individuals' attention to the unfortunate others. Such heightened attention subsequently leads to enhanced empathic responses. These findings not only underscore the power of subtle contextual cues on shaping important behaviors but also point to the possibility of developing novel intervention strategies for promoting empathy and prosociality.
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Details
- Title
- Experiencing haptic roughness promotes empathy
- Creators
- Chen Wang - Drexel UniversityRui (Juliet) Zhu - Cheung Kong Graduate School of BusinessTodd C. Handy - University of British Columbia
- Publication Details
- Journal of consumer psychology, v 26(3), pp 350-362
- Publisher
- Elsevier
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000378569800004
- Scopus ID
- 2-s2.0-84948845332
- Other Identifier
- 991019168360704721
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web of Science research areas
- Business
- Psychology, Applied