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Exploring Narratives of Scarcity, Uncertainty, and Opportunity in Women's Sports Coverage During the COVID-19 Pandemic
Journal article   Open access   Peer reviewed

Exploring Narratives of Scarcity, Uncertainty, and Opportunity in Women's Sports Coverage During the COVID-19 Pandemic

Ellen J. Staurowsky, Benjamin Koch, Grace Dury and Cooper Hayes
International journal of sport communication, v 13(3), pp 408-418
01 Sep 2020
url
https://doi.org/10.1123/ijsc.2020-0226View
Published, Version of Record (VoR)Open Access (License Unspecified) Open

Abstract

Communication Social Sciences
In this essay, the authors explored Pinsker's conception of two pandemics, as reflected in the concerns expressed about the future of women's sport, prospects for female athletes, and the security of women leaders in sport as they emerged in articles published in national news sources. The purpose of this essay was to capture, in a limited way, how women's sport concerns surfaced in the media in the aftermath of a forced industry shutdown; to gauge reactions, assess real and perceived threats; and to examine how and whether this crisis inspired positive thoughts about women's sport opportunities for the future. Our work is based on the tracking of articles published in major news outlets about the impact of the pandemic on women's sport from March 10, 2020, to May 25, 2020. Readings of the collected articles revealed several themes that fit within the two pandemics framework: reactions to the loss of momentum in women's sport; fears regarding a reversal in gains made by women's sport in the marketplace as competition for limited resources escalates; concerns about women's sport participation decreasing due to cuts and delays in programs; and a focused commitment to gender equity and maintaining momentum, even in the face of significant headwinds.

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12 citations in Scopus

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Collaboration types
Domestic collaboration
Web of Science research areas
Communication
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