Journal article
Facebook Live is not "liked": Construction of liveness and the reception of video livestreaming
New media & society, p146144482210781
17 Feb 2022
Abstract
Not all information communication technologies are liked equally by their intended users. Situated within media richness and media ritual theories, this study conceptualizes the notion of liveness for live video streaming and its implementation for Facebook Live. A longitudinal analysis of 21 top hit radio stations in the United States in the years 2016 and 2018 found that, overall, Facebook Live did not garner audience approval. A closer examination of the Facebook Live content showed that while in-studio content featuring radio announcers in their traditional setup did not solicit followers' likes, Facebook Live posts that featured out-of-studio locations gained more approval in 2018. These findings show how technological-algorithmic platforms are leveraged by radio stations, even if they are not endorsed by social media users. The implication of these findings is that the meaningful integration of video live streaming is still negotiated on social media platforms.
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Details
- Title
- Facebook Live is not "liked": Construction of liveness and the reception of video livestreaming
- Creators
- Asta Zelenkauskaite - Drexel UniversityGreg Loring-Albright - Drexel University
- Publication Details
- New media & society, p146144482210781
- Publisher
- Sage
- Number of pages
- 18
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication, Culture, and Media; Communication
- Web of Science ID
- WOS:000759922400001
- Scopus ID
- 2-s2.0-85125061225
- Other Identifier
- 991019169416204721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Communication