Journal article
Food, Fun and Fitness Internet program for girls: influencing log-on rate
Health education research, v 23(2)
Apr 2008
PMID: 17595175
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Internet-based interventions hold promise as an effective channel for reaching large numbers of youth. However, log-on rates, a measure of program dose, have been highly variable. Methods to enhance log-on rate are needed. Incentives may be an effective method. This paper reports the effect of reinforcement schedule and recruitment method on log-on rates to an 8-week Internet-based obesity prevention program. It also explores trends in log-on rate. Girls were randomized to receive immediate (weekly) or delayed (program end) incentives ($5). The study was powered to detect a moderate-to-large effect (0.65). Overall log-on rate was 74.5%. A higher but not statistically different log-on rate was observed in the immediate incentive group (79%) than in the delayed incentive group (70%) (P = 0.118), and among girls recruited via media (80%) as opposed to non-media methods (69%) (P = 0.058). Trend analysis indicated a significant drop in log-on rate between weeks 4 and 5 among all participants (P = 0.009). Although an acceptable log-on rate was achieved in this program, there was a substantial drop between weeks 4 and 5. Identifying the reason that this occurred may provide insight into how to further enhance log-on rate. Recruitment method may influence log-on rate.
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Details
- Title
- Food, Fun and Fitness Internet program for girls: influencing log-on rate
- Creators
- Debbe Thompson - Children's Nutrition Research Center, Baylor College of Medicine, 1100 Bates Street, Houston, TX 77030, USA. dit@bcm.tmc.eduTom BaranowskiKaren CullenKathy WatsonAshanti CanadaRiddhi BhattYan LiuIssa Zakeri
- Publication Details
- Health education research, v 23(2)
- Publisher
- Oxford University Press; England
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Epidemiology and Biostatistics
- Web of Science ID
- WOS:000254294100004
- Scopus ID
- 2-s2.0-41149166145
- Other Identifier
- 991014878240204721
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- Web of Science research areas
- Education & Educational Research
- Public, Environmental & Occupational Health