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Functional Fixedness in Creative Thinking Tasks Depends on Stimulus Modality
Journal article   Open access   Peer reviewed

Functional Fixedness in Creative Thinking Tasks Depends on Stimulus Modality

Evangelia G. Chrysikou, Katharine Motyka, Cristina Nigro, Song-I Yang and Sharon L. Thompson-Schill
Psychology of aesthetics, creativity, and the arts, v 10(4), pp 425-435
01 Nov 2016
PMID: 28344724
url
https://doi.org/10.1037/aca0000050View
Accepted (AM)Open Access (Publisher-Specific) Open

Abstract

Arts & Humanities Arts & Humanities - Other Topics Humanities, Multidisciplinary Psychology Psychology, Experimental Social Sciences
Pictorial examples during creative thinking tasks can lead participants to fixate on these examples and reproduce their elements even when yielding suboptimal creative products. Semantic memory research may illuminate the cognitive processes underlying this effect. Here, we examined whether pictures and words differentially influence access to semantic knowledge for object concepts depending on whether the task is close- or open-ended. Participants viewed either names or pictures of everyday objects, or a combination of the 2, and generated common, secondary, or ad hoc uses for them. Stimulus modality effects were assessed quantitatively through reaction times and qualitatively through a novel coding system that classifies creative output on a continuum from top-down-driven to bottom-up-driven responses. Both analyses revealed differences across tasks. Importantly, for ad hoc uses, participants exposed to pictures generated more top-down-driven responses than did those exposed to object names. These findings have implications for accounts of functional fixedness in creative thinking, as well as theories of semantic memory for object concepts.

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57 citations in Scopus

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Collaboration types
Domestic collaboration
Web of Science research areas
Humanities, Multidisciplinary
Psychology, Experimental
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