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Gender differences in the perception and use of E-mail: An extension to the technology acceptance model
Journal article   Peer reviewed

Gender differences in the perception and use of E-mail: An extension to the technology acceptance model

David Gefen and Detmar Straub
MIS quarterly, v 21(4), pp 389-400
01 Dec 1997

Abstract

Airlines Behavior Communication Cultural differences Culture Electronic mail systems End users Female employees Gender differences Information systems Intimacy Linguistics Male employees Manycountries Media richness Models Perceptions Technology Acceptance Model Women
The Technology Acceptance Model (TAM) and the SPIR addendum is extended by adding gender to an IT diffusion model. A solid grounding is provided for conceptual extensions to the IT diffusion research and the TAM. Testing gender differences that might relate to beliefs and use of computer-based media, 392 female and male responses were sampled via a cross-sectional survey instrument. The sample drew from comparable groups of knowledge workers using E-Mail systems in the airline industry in North America, Asia and Europe. Study findings indicate that women and men differ in their perceptions but not use of E-Mail. These findings suggest that researchers should include gender and IT diffusion models along with other cultural effects. Managers and coworkers, moreover, need to realize that the same mode of communication may be perceived differently by the sexes.

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Collaboration types
Domestic collaboration
Web of Science research areas
Computer Science, Information Systems
Information Science & Library Science
Management
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