Journal article
Health Promotion Messages in Entertainment Media: Crime Drama Viewership and Intentions to Intervene in a Sexual Assault Situation
Journal of health communication, v 18(1), pp 105-123
28 Sep 2012
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Popular crime dramas have tackled sensitive issues such as sexual assault with increasing frequency over the past 20 years. These popular programs increasingly demonstrate the emotional and physical effect of sexual assault on its victims, and in some instances they depict individuals being rewarded for intervening to prevent or stop an assault in progress. It is possible that this content could affect attitudes related to sexual assault prevention. However, no previous research has examined this possibility. In the fall 2008 semester, 508 undergraduates at a large northwestern university completed a questionnaire about media use and bystander intervention in a sexual assault situation. Results from hierarchical regressions lend support for the integrative model of behavioral prediction in that instrumentality, rape myth acceptance, perceived social norms, perceived efficacy related to intervening, and exposure to primetime crime dramas were associated with participants' intentions to intervene in a sexual assault. The results suggest that crime dramas may be a useful venue for prevention messages as exposure to crime dramas uniquely contributed to intentions to intervene in a sexual assault.
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Details
- Title
- Health Promotion Messages in Entertainment Media: Crime Drama Viewership and Intentions to Intervene in a Sexual Assault Situation
- Creators
- Stacey J T Hust - Washington State UniversityEmily Garrigues Marett - Mississippi State UniversityMing Lei - Washington State UniversityHua Chang - Drexel UniversityChunbo Ren - Central Michigan UniversityAnna Lazárová McNab - Niagara UniversityPaula M Adams - Washington State University
- Publication Details
- Journal of health communication, v 18(1), pp 105-123
- Publisher
- nforma UK Limited
- Number of pages
- 19
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Web of Science ID
- WOS:000313416000008
- Scopus ID
- 2-s2.0-84872465573
- Other Identifier
- 991021892107804721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Communication
- Information Science & Library Science