Journal article
Hollywood survival strategies in the post-COVID 19 era
Humanities & social sciences communications, v 8(1)
21 Apr 2021
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Since the arrival of the Coronavirus in the United States, Americans have been forced to quarantine themselves at home in dramatic fashion, unlike almost any other time in the nation's history. Moreover, the American workforce has been equally impacted by virtue of state-imposed shutdowns that have affected innumerable businesses, including the Hollywood entertainment industry, which is the subject of this research. I examine how commercial entertainment conglomerates like AT&T, Comcast, Disney, ViacomCBS, and Fox have responded to mandatory closures for businesses that employ a human workforce upon whom they rely for their labor, and to human consumers they seek to distribute their film and television commodities to for profit. Using historical and discourse analyses in a political economic theoretical framework, I review contemporary reports about the economic conditions which have influenced the industry's technological adaptation and innovation and argue that the Hollywood television and film industries will capitalize upon this current public health crisis as a motivator to adopt streaming platforms as the new preferred distribution mechanism of entertainment long after COVID 19 is a memory. This qualitative research examines the technological adaptations employed by these entertainment conglomerates to analyze (1) how the transition to streaming video on demand has occurred, and evaluates (2) what the adoption of these survival strategies mean for Hollywood's long-term economic future and survival in a "digitally competitive" (Smith and Telang, 2017) marketplace.
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Details
- Title
- Hollywood survival strategies in the post-COVID 19 era
- Creators
- Michael Johnson - Drexel University, DUL Services
- Publication Details
- Humanities & social sciences communications, v 8(1)
- Publisher
- Springer Nature
- Number of pages
- 8
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- DUL Services
- Web of Science ID
- WOS:000644074000001
- Scopus ID
- 2-s2.0-85104775426
- Other Identifier
- 991020034412204721
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- Web of Science research areas
- Humanities, Multidisciplinary
- Social Sciences, Interdisciplinary