Journal article
How We Fall Into Metrics Malpractice
Applied clinical trials
27 May 2014
Abstract
Effective clinical trial management depends on accurate and unbiased performance measurement. Performance measures are the lens through which managers monitor clinical trials and assess trial quality. Using the wrong metric1 or having biased measures distorts managers’ view and hinders effective trial oversight. It is important, then, that clinical trials managers make sure that they are using the right performance measures. [1st paragraph]
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Details
- Title
- How We Fall Into Metrics Malpractice
- Creators
- Michael Joseph Howley Jr - Drexel University, Marketing
- Publication Details
- Applied clinical trials
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Identifiers
- 991021899413004721