Journal article
How does it depend?: A systematic review of the contingency theory of accommodation in communication scholarship
Public relations review, v 48(1), 102148
Mar 2022
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
•This study conducted a systematic content analysis to examine patterns in Contingency Theory research from 1997 to 2020.•Empirical findings confirm anecdotal results that Contingency Theory is a dominant framework in crisis communication.•There is a clear pattern of epistemological advancement, moving from qualitative inquires to quantitative testing.•Future research should attempt to adopt the theory as the dominant framework.•Future research should focus on methodological development through advanced methodological approachs.•Lastly, future research should expand and embrace the theory’s application to more diverse research contexts.
This study conducted a systematic review of the ways in which Contingency Theory of Accommodation has been developed over the past two decades. Using an interdisciplinary approach, we analyzed the trends (e.g., journal, publication volume, research contexts) as well as the theoretical and methodological approaches utilized in Contingency Theory studies. Findings from a content analysis (N = 223) conclude that the theory has established itself as a dominant framework for crisis communication scholarship and shows clear patterns of epistemological advancement. However, the most pressing challenge for future scholarship is the need to revitalize the theory by incorporating more diverse conceptual approaches and further methodological sophistication in measurement for the 86 contingency factors.
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Details
- Title
- How does it depend?: A systematic review of the contingency theory of accommodation in communication scholarship
- Creators
- Hyunmin Lee - Drexel UniversitySeoyeon Hong - Rowan UniversityBokyung Kim - Rowan UniversityJanna MacPherson - Drexel University
- Publication Details
- Public relations review, v 48(1), 102148
- Publisher
- Elsevier
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000745902600002
- Scopus ID
- 2-s2.0-85123100345
- Other Identifier
- 991019168314304721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business
- Communication