- Title
- How to Drive Customer Satisfaction
- Creators
- Rolph E. Anderson - Drexel UniversitySrinivasan Swaminathan - Drexel UniversityRajiv Mehta - New Jersey Inst Technol, Sch Management, Newark, NJ 07102 USA
- Publication Details
- MIT Sloan management review, Vol.54(4), pp.13-15
- Publisher
- Sloan Management Review Assoc, Mit Sloan School Management
- Number of pages
- 3
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Identifiers
- 991019170569804721
Journal article
How to Drive Customer Satisfaction
MIT Sloan management review, Vol.54(4), pp.13-15
01 Jun 2013
Abstract
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business
- Management