Journal article
Human Artistry in an AI-Driven Film Industry: Evaluating the Role of Creativity in Hollywood VFX
The journal of communication and media studies (Champaign), v 10(1), pp 63-82
2025
Abstract
In films, Visual Effects (VFX) are meticulously crafted by skilled artists who painstakingly create and manipulate computer-generated imagery (CGI) to enhance a film’s storytelling and visual aesthetics. However, with the rise of artificial intelligence (AI), the landscape of VFX is transforming. Consequently, the widespread implementation of AI has sparked concerns within the film industry about the potential replacement of human contributions, akin to trends observed in other sectors previously dominated by humans. This raises concerns about the value of human artistry, provoking anxiety regarding machine substitution. This study elucidates this issue by strategically analyzing two highly successful augmented reality films using a two-prong research approach—Discourse Analysis and Realism Analysis—and from theoretical lenses, demonstrating that, despite the ascendance of AI, human artistry continues to hold a significant role in creative expression.
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Details
- Title
- Human Artistry in an AI-Driven Film Industry: Evaluating the Role of Creativity in Hollywood VFX
- Creators
- Essien Oku Essien - Drexel UniversityAwni Kalkat - Drexel UniversitySonika Lamichhane - Drexel University
- Publication Details
- The journal of communication and media studies (Champaign), v 10(1), pp 63-82
- Publisher
- Common Ground
- Number of pages
- 20
- Grant note
- Materials Research Laboratory, University of Illinois at Urbana-Champaign (http://data.elsevier.com/vocabulary/SciValFunders/100017078) Universidad Abierta Interamericana (http://data.elsevier.com/vocabulary/SciValFunders/501100011778)
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication, Culture, and Media
- Scopus ID
- 2-s2.0-105013153126
- Other Identifier
- 991022197313104721