Increased Availability and Marketing of Fruit, Juice, and Vegetables to Middle School Students Increases Consumption

Victoria Thompson; Karen Weber Cullen; Kathy B Watson; Issa Zakeri

Back

Increased Availability and Marketing of Fruit, Juice, and Vegetables to Middle School Students Increases Consumption

Journal article

Open access

Increased Availability and Marketing of Fruit, Juice, and Vegetables to Middle School Students Increases Consumption

Victoria Thompson, Karen Weber Cullen, Kathy B Watson and Issa Zakeri

Journal of child nutrition & management, Vol.31(1)

Spring 2007

Files and links (1)

url

https://schoolnutrition.org/journal/spring-2007-the-increased-availability-and-marketing-of-fruit-juice-and-vegetables-to-middle-school-students-increases-consumption/View

Published, Version of Record (VoR)Open Access (License Unspecified), Open

Abstract

adolescent nutrition

food availability

food choices

food supply

fruits (food)

healthy eating

middle school students

middle schools

school food service

school lunch

social marketing

Adolescents

Health Promotion

Vegetables

Objectives: The objectives of this intervention were to determine whether middle school student consumption of fruit, juice, and vegetables (FJV) during school lunch would be increased by: 1) increasing FJV availability and accessibility in the middle school school lunch snack bar/a la carte line; and 2) combining increased FJV availability and accessibility with a social marketing campaign. Methods: The 15 schools participating in this study were randomized into Intervention A (social marketing and increased availability/accessibility of FJV in both semesters) schools, Intervention B (increased availability/accessibility of FJV only in the first semester; social marketing added to increased FJV in the second semester) schools, and Control schools. Process observations (observations of intervention compliance) and student food consumption at lunch were recorded. Consumption was analyzed for each intervention group and semester using ANOVA. Post-hoc analyses identified specific differences. Results: Students in availability and marketing schools consumed more fruit and juice (FJ) and fried vegetables than students in availability only and Control schools. Social marketing increased FJ consumption in students. Application to Child Nutrition Professionals: Adding a social marketing campaign that promotes FJ can increase consumption of FJ during school lunch.

Metrics

15 Record Views

Details

Title: Increased Availability and Marketing of Fruit, Juice, and Vegetables to Middle School Students Increases Consumption
Creators: Victoria Thompson - The University of Texas MD Anderson Cancer Center
Karen Weber Cullen - Baylor College of Medicine
Kathy B Watson - Baylor College of Medicine
Issa Zakeri - Baylor College of Medicine
Publication Details: Journal of child nutrition & management, Vol.31(1)
Resource Type: Journal article
Language: English
Academic Unit: Epidemiology and Biostatistics
Identifiers: 991021012705604721

Increased Availability and Marketing of Fruit, Juice, and Vegetables to Middle School Students Increases Consumption

Files and links (1)

Abstract

Metrics

Details

Drexel University Social media