Journal article
Inexperience and experience with online stores: the importance of TAM and trust
IEEE transactions on engineering management, v 50(3), pp 307-321
Aug 2003
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
An e-vendor's website inseparably embodies an interaction with the vendor and an interaction with the IT website interface. Accordingly, research has shown two sets of unrelated usage antecedents by customers: (1) customer trust in the e-vendor and (2) customer assessments of the IT itself, specifically the perceived usefulness and perceived ease-of-use of the website as depicted in the technology acceptance model (TAM). Research suggests, however, that the degree and impact of trust, perceived usefulness, and perceived ease of use change with experience. Using existing, validated scales, this study describes a free-simulation experiment that compares the degree and relative importance of customer trust in an e-vendor vis-a-vis TAM constructs of the website, between potential (i.e., new) customers and repeat (i.e., experienced) ones. The study found that repeat customers trusted the e-vendor more, perceived the website to be more useful and easier to use, and were more inclined to purchase from it. The data also show that while repeat customers' purchase intentions were influenced by both their trust in the e-vendor and their perception that the website was useful, potential customers were not influenced by perceived usefulness, but only by their trust in the e-vendor. Implications of this apparent trust-barrier and guidelines for practice are discussed.
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Details
- Title
- Inexperience and experience with online stores: the importance of TAM and trust
- Creators
- D Gefen - Dept. of Manage., Drexel Univ., Philadelphia, PA, USAE KarahannaD.W Straub
- Publication Details
- IEEE transactions on engineering management, v 50(3), pp 307-321
- Publisher
- IEEE
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Decision Sciences (and Management Information Systems)
- Web of Science ID
- WOS:000185838300006
- Scopus ID
- 2-s2.0-0242365487
- Other Identifier
- 991014877893504721
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InCites Highlights
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business
- Engineering, Industrial
- Management