Integrating social responsibility and marketing strategy: Report No. 03-119

Journal article

Integrating social responsibility and marketing strategy: Report No. 03-119

Weimin Dong, Shuili Du and Daniel Korschun

4, pp.3-21

2003

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Title: Integrating social responsibility and marketing strategy
Creators: Weimin Dong
Shuili Du
Daniel Korschun
Publication Details: 4, pp.3-21
Resource Type: Journal article
Language: English
Academic Unit: Marketing
Identifiers: 991020548383604721