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Internationalization of R&D and Operations in Dominant Product U.S. Firms: The Role of Configuration and Competitive Positioning
Journal article

Internationalization of R&D and Operations in Dominant Product U.S. Firms: The Role of Configuration and Competitive Positioning

Krishnan Ramaya, V. K. Narayanan and Arun Pillutla
Journal of transnational management development, v 6(3-4), pp 145-166
01 Mar 2002

Abstract

Competitive positioning configuration international operations research and development
An empirical study of a sample of 38 U.S. dominant product firms operating in manufacturing industries was undertaken to trace the patterns of internationalization of R&D and operations. First, the results of our analysis revealed that internationalization of R&D and operations were a significant part of the evolving internationalization strategies of the dominant product firms we studied. Second, while internationalization of operations was influenced by international configuration via global standardization, the internationalization of R&D was influenced by international configuration via national responsiveness and by competitive positioning via differentiation. Third, the results highlight the fact that the internationalization moves of dominant product firms are not all similar, but depend on the international configuration and competitive positioning pursued by the firms.

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