Introducing the ARTS framework: A tool for constructive re-inquiry

Journal article

Open access

Peer reviewed

Kelly Goldsmith, Jillian Hmurovic and Cait Lamberton

Journal of the Academy of Marketing Science

23 Dec 2023

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https://doi.org/10.1007/s11747-023-00996-6View

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Title: Introducing the ARTS framework: A tool for constructive re-inquiry
Creators: Kelly Goldsmith - Vanderbilt University
Jillian Hmurovic - Vanderbilt University
Cait Lamberton - University of Pennsylvania
Publication Details: Journal of the Academy of Marketing Science
Publisher: Springer Nature
Number of pages: 5
Resource Type: Journal article
Language: English
Academic Unit: Marketing
Web of Science ID: WOS:001130312600001
Scopus ID: 2-s2.0-85180521246
Other Identifier: 991021862269004721

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