- Title
- Introduction
- Creators
- Bert Rosenbloom
- Publication Details
- Journal of global marketing, v 4(4), pp 1-2
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- [Retired Faculty]
- Scopus ID
- 2-s2.0-84953102273
- Other Identifier
- 991019173830704721
Journal article
Introduction: The Growing Role for International Marketing Channels
Journal of global marketing, v 4(4), pp 1-2
15 Aug 1991
Metrics
2 Record Views