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Is there a market for upcycled pet food?
Journal article   Peer reviewed

Is there a market for upcycled pet food?

Hongjun Ye, Siddharth Bhatt, Jonathan Deutsch and Rajneesh Suri
Journal of cleaner production, v 343, 130960
01 Apr 2022

Abstract

Abstract Globally, many attempts are being made to reduce food waste. A remarkable new solution is upcycling. Upcycled food uses food ingredients that are safe for consumption but are generally discarded. An emerging body of literature suggests that human consumers may be willing to buy and consume such foods for their own consumption. However, humans are not the only consumers in the food chain. One of the fastest growing segments in the food industry is pet food. Will pet owners be willing to purchase upcycled pet foods for their pets to consume? We provide the first assessment of acceptance of upcycled pet foods. We find that pet owners perceive upcycled pet foods to be superior in quality and sustainability than comparable conventional pet foods at an inexpensive price point, but not at an expensive price point. Findings from this research provide actionable insights for practitioners wanting to venture in upcycled pet foods.

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28 Record Views
14 citations in Scopus

Details

UN Sustainable Development Goals (SDGs)

This publication has contributed to the advancement of the following goals:

#13 Climate Action
#11 Sustainable Cities and Communities
#12 Responsible Consumption & Production
#7 Affordable and Clean Energy

InCites Highlights

Data related to this publication, from InCites Benchmarking & Analytics tool:

Collaboration types
Domestic collaboration
Web of Science research areas
Engineering, Environmental
Environmental Sciences
Green & Sustainable Science & Technology
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