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Jeans and their Fashionable Meanings: Revisiting Beverly Gordon's Cultural Conceptual Framework
Journal article   Open access   Peer reviewed

Jeans and their Fashionable Meanings: Revisiting Beverly Gordon's Cultural Conceptual Framework

Clare Sauro and Joseph H Hancock
Journal of American culture (Malden, Mass.), v 46(1), pp 55-67
01 Mar 2023
url
https://doi.org/10.1111/jacc.13440View
Published, Version of Record (VoR)Maybe Open Access (Publisher Bronze) Open

Abstract

College teachers Jeans (Clothing)
Jeans are the most iconic garment in American culture, and they are inexorably linked to the history of the United States. Their origins in the nineteenth century have imbued jeans with meaning and have forever linked them to the mythic American West. The cowboy archetype has been a powerful marketing tool for denim manufacturers since the start of the twentieth century and remains influential to this day (Figure 1). However, the significance of jeans has moved beyond this early association to become an iconic symbol of American culture worn across multiple demographics and social contexts.

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Web of Science research areas
Humanities, Multidisciplinary
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