Journal article
Jeans and their Fashionable Meanings: Revisiting Beverly Gordon's Cultural Conceptual Framework
Journal of American culture (Malden, Mass.), v 46(1), pp 55-67
01 Mar 2023
Abstract
Jeans are the most iconic garment in American culture, and they are inexorably linked to the history of the United States. Their origins in the nineteenth century have imbued jeans with meaning and have forever linked them to the mythic American West. The cowboy archetype has been a powerful marketing tool for denim manufacturers since the start of the twentieth century and remains influential to this day (Figure 1). However, the significance of jeans has moved beyond this early association to become an iconic symbol of American culture worn across multiple demographics and social contexts.
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Details
- Title
- Jeans and their Fashionable Meanings: Revisiting Beverly Gordon's Cultural Conceptual Framework
- Creators
- Clare Sauro - Drexel UniversityJoseph H Hancock - Drexel University
- Publication Details
- Journal of American culture (Malden, Mass.), v 46(1), pp 55-67
- Publisher
- Wiley Subscription Services, Inc
- Number of pages
- 13
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Retail and Merchandising; Design
- Web of Science ID
- WOS:000943844800001
- Scopus ID
- 2-s2.0-85149299490
- Other Identifier
- 991020248917204721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Humanities, Multidisciplinary