Journal article
Live, Learn and Play
Preventive medicine, v 49(4), pp 322-325
2009
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Public–private partnerships allow communities and corporate entities to pool resources to address a mission of relevance to their common constituency or consumer base. Collaborations between public health and professional sports may present unique opportunities to improve health outcomes related to physical activity since athletes are fitness icons, both for adults and children. There are many “win–win” opportunities, as sports venues regularly host huge numbers of spectators, offering food and entertainment, providing hours of exposure, and introducing new ideas for engaging fans in order to remain a competitive draw. In 2008, the San Diego Padres embarked on a communitywide fitness initiative,
FriarFit, including incorporating 10-minute
Instant Recess™ breaks during their Sunday homestand pre-game shows. Many lessons have been learned that may be useful to others mounting such initiatives, such as: there is more at stake in cost-benefit and risk-benefit assessment for sports executives, requiring greater caution and circumspection than is typical for public health projects; the core business of the corporate entity must be accommodated without undermining the health objectives; and health aims must be addressed in a way that is financially viable and delivers tangible value for profit-making concerns, in terms of marketing, revenues or brand enhancement.
Metrics
Details
- Title
- Live, Learn and Play
- Creators
- Antronette Yancey - Department of Health Services, Division of Cancer Prevention and Control Research, and Center to Eliminate Health Disparities, UCLA School of Public Health, Los Angeles, California, USADavid Winfield - Major League BaseballJudi Larsen - The California EndowmentMichele Anderson - MLB San Diego Padres, San Diego, California, USAPortia Jackson - Department of Health Services , UCLA School of Public Health , Los Angeles, California, USAJeff Overton - MLB San Diego Padres, San Diego, California, USAShawn Wilson - SWI Consulting and Usher's New Look, Atlanta, Georgia, USAAllen Rossum - NFL San Francisco 49'ers, San Francisco, California, USAShiriki Kumanyika - University of Pennsylvania
- Publication Details
- Preventive medicine, v 49(4), pp 322-325
- Publisher
- Elsevier
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Urban Health Collaborative; Dana and David Dornsife School of Public Health
- Web of Science ID
- WOS:000271451700016
- Scopus ID
- 2-s2.0-70349991275
- Other Identifier
- 991019312342704721
UN Sustainable Development Goals (SDGs)
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InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Public, Environmental & Occupational Health