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Location Decisions of Competing Networks
Journal article   Peer reviewed

Location Decisions of Competing Networks

Konstantinos Serfes and Eleftherios Zacharias
Journal of economics & management strategy, v 21(4), pp 989-1005
01 Dec 2012

Abstract

Business & Economics Economics Management Social Sciences
Early entrants in markets with network effects usually occupy a central location and serve agents with intermediate tastes, whereas later entrants are niche players. Why would the first entrant choose to become a general network, given that later entrants will not have enough room for differentiation, resulting in a more intense competition for market share? In a Hotelling model with two rival networks, we show that for intermediate values of the network externality parameter the location equilibrium is indeed asymmetric: the first entrant locates at the center whereas the second entrant chooses an extreme (niche) location.

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Collaboration types
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Web of Science research areas
Economics
Management
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