Journal article
Low Price, Low Cost, High Service: A New Paradigm for Global Retailing?
The International review of retail, distribution and consumer research, v 4(2)
01 Jan 1994
Abstract
A major new phenomenon may be emerging in retailing in the US, Western Eurpore and to a lesser extent the Far East. This phenomenon consists of retailers emphasizing low price and low cost while still offering high levels of service. This seemingly incongruent strategy which deviates dramatically from the conventional retailing wisdom concerning the relationship among price, cost and service may constitute an emerging paradigm for successful retailing in this decade and well into the next. The paradigm is described in the article using examples of well-known global retailers. Directions for future research on teh topic are also provided.
Metrics
9 Record Views
18 citations in Scopus
Details
- Title
- Low Price, Low Cost, High Service: A New Paradigm for Global Retailing?
- Creators
- Bert Rosenbloom - Drexel UniversityMarc Dupuis - Paris Chamber of Commerce
- Publication Details
- The International review of retail, distribution and consumer research, v 4(2)
- Publisher
- Carfax Publishing Company
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- [Retired Faculty]
- Scopus ID
- 2-s2.0-84963447690
- Other Identifier
- 991019173787304721