Journal article
Lung Cancer Messages on Twitter: Content Analysis and Evaluation
Journal of the American College of Radiology, v 15(1), pp 210-217
01 Jan 2018
PMID: 29154103
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Purpose: The aim of this project was to describe and evaluate the levels of lung cancer communication across the cancer prevention and control continuum for content posted to Twitter during a 10-day period (September 30 to October 9) in 2016.
Methods: Descriptive and inferential statistics were used to identify relationships between tweet characteristics in lung cancer communication on Twitter and user-level data. Overall, 3,000 tweets published between September 30 and October 9 were assessed by a team of three coders. Lung cancer-specific tweets by user type (individuals, media, and organizations) were examined to identify content and structural message features. The study also assessed differences by user type in the use of hashtags, directed messages, health topic focus, and lung cancer-specific focus across the cancer control continuum.
Results: Across the universe of lung cancer tweets, the majority of tweets focused on treatment and the use of pharmaceutical and research interventions, followed by awareness and prevention and risk topics. Among all lung cancer tweets, messages were most consistently tweeted by individual users, and personal behavioral mobilizing cues to action were rare.
Conclusions: Lung cancer advocates, as well as patient and medical advocacy organizations, with an interest in expanding the reach and effectiveness of social media efforts should monitor the topical nature of public tweets across the cancer continuum and consider integrating cues to action as a strategy to increase engagement and behavioral activation pertaining to lung cancer reduction efforts.
Metrics
Details
- Title
- Lung Cancer Messages on Twitter: Content Analysis and Evaluation
- Creators
- Jeannette Sutton - University of KentuckySarah C. Vos - University of KentuckyMichele K. Olson - University of KentuckyChelsea Woods - Virginia TechElisia Cohen - University of MinnesotaC. Ben Gibson - University of California, IrvineNolan Edward Phillips - University of California, IrvineJamie L. Studts - University of KentuckyJan M. Eberth - University of South CarolinaCarter T. Butts - University of California, Irvine
- Publication Details
- Journal of the American College of Radiology, v 15(1), pp 210-217
- Publisher
- Elsevier
- Number of pages
- 8
- Grant note
- CMMI - 1536347; 1536319 / National Science Foundation; National Science Foundation (NSF)
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Health Management and Policy
- Web of Science ID
- WOS:000419663500015
- Scopus ID
- 2-s2.0-85033804685
- Other Identifier
- 991021855278104721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Radiology, Nuclear Medicine & Medical Imaging