"MANAGING" CONSUMER ETHNOCENTRISM: THE MEDIATING ROLE OF MARKETING EFFORT AND PERSONALITY TRAIT

Journal article

Hyokjin Kwak, Anupam Jaju, Trina Larsen Andras and George Zinkhan

American Marketing Association. Conference Proceedings, Vol.15

01 Jan 2004

Additional Links

9 Record Views

Title: "MANAGING" CONSUMER ETHNOCENTRISM: THE MEDIATING ROLE OF MARKETING EFFORT AND PERSONALITY TRAIT
Creators: Hyokjin Kwak
Anupam Jaju
Trina Larsen Andras
George Zinkhan
Publication Details: American Marketing Association. Conference Proceedings, Vol.15
Conference: American Marketing Association. Conference
Publisher: American Marketing Association
Resource Type: Journal article
Language: English
Academic Unit: Marketing; Drexel University
Identifiers: 991019551900904721