Market Segmentation in the Emoji Era

Journal article

Open access

Peer reviewed

Jorge E Fresneda, Jeremy Hui and Chelsey H Hill

Communications of the ACM, v 65(4), pp 105-112

Apr 2022

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https://doi.org/10.1145/3478282View

Published, Version of Record (VoR) Open Maybe Open Access (Publisher Bronze)

A better understanding and use of unstructured data can improve customer loyalty and relationships for most organizations.

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4 citations in Scopus

Title: Market Segmentation in the Emoji Era
Creators: Jorge E Fresneda - New Jersey Institute of Technology
Jeremy Hui - New Jersey Institute of Technology
Chelsey H Hill - Drexel University
Publication Details: Communications of the ACM, v 65(4), pp 105-112
Publisher: Association for Computing Machinery (ACM); NEW YORK
Number of pages: 8
Resource Type: Journal article
Language: English
Academic Unit: Bennett S. LeBow College of Business
Web of Science ID: WOS:000772212000030
Scopus ID: 2-s2.0-85127571155
Other Identifier: 991021861213604721

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Source: SDGs in the Output

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Collaboration types: Domestic collaboration
Web of Science research areas: Computer Science, Hardware & Architecture; Computer Science, Software Engineering; Computer Science, Theory & Methods