Journal article
Marketing Health Educators to Employers: Survey Findings, Interpretations, and Considerations for the Profession
Health promotion practice, v 10(4), pp 495-504
Oct 2009
PMID: 19809003
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
In July 2007, a market research report was produced by Hezel Associates on behalf of five sponsoring health education profession member organizations and the National Commission for Health Education Credentialing. The purpose of the survey was to learn about current or potential employers’ knowledge, attitudes, and behaviors toward health educators and the health education profession and their future hiring practices. This article presents the background leading up to the production of this report, the major findings of the survey of employers, recommendations from the market research group regarding core messages, and implications for the profession having discovered for the first time information about employers’ understanding of professionally prepared health educators. The article discusses the umbrella and key messages that may be incorporated into a marketing plan and other recommendations by the firm that should assist health educators in marketing the profession. Furthermore, this article presents reactions by leaders in this field to these messages and recommendations and concludes with next steps in this project and a call for the overall need to market the profession of health education.
Metrics
Details
- Title
- Marketing Health Educators to Employers: Survey Findings, Interpretations, and Considerations for the Profession
- Creators
- Stephen F Gambescia - College of Nursing and Health Professions, Drexel University, Philadelphia, PennsylvaniaRandall R Cottrell - College of Education, Criminal Justice, and Human Services at the University of Cincinnati in Cincinnati, OhioEllen Capwell - Department of Health and Sport Sciences at Otterbein College in Westerville, OhioM. Elaine Auld - Society for Public Health in Washington, D.CKathleen Mullen Conley - School of Health Promotion & Human Performance at Eastern Michigan University in Ypsilanti, MichiganLinda Lysoby - National Commission for Health Education Credentialing in Whitehall, PennsylvaniaMalcolm Goldsmith - Southern Illinois University in Edwardsville, IllinoisBecky Smith - American Association for Health Education in Reston, Virgian
- Publication Details
- Health promotion practice, v 10(4), pp 495-504
- Publisher
- SAGE Publications; Los Angeles, CA
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Health Administration
- Web of Science ID
- WOS:000213163700008
- Scopus ID
- 2-s2.0-75549084628
- Other Identifier
- 991014877826204721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Public, Environmental & Occupational Health