- Title
- Marketing Threat Appeals: A Conceptual Framework And Implications For Practitioners
- Creators
- James StrongRolph AndersonKhalid Dubas
- Publication Details
- Journal of managerial issues, Vol.5(4), pp.532-546
- Publisher
- Gladys A. Kelce School of Business and Economics, Pittsburg State University
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- [Retired Faculty]
- Identifiers
- 991019295195404721
Journal article
Marketing Threat Appeals: A Conceptual Framework And Implications For Practitioners
Journal of managerial issues, Vol.5(4), pp.532-546
01 Dec 1993
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