Marketing's Role in Understanding Political Activity

Journal article

Open access

Peer reviewed

Daniel Korschun, Kelly D. Martin and Gautham Vadakkepatt

Journal of public policy & marketing, v 39(4), pp 378-387

01 Oct 2020

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https://doi.org/10.1177/0743915620949261View

Published, Version of Record (VoR)Maybe Open Access (Publisher Bronze), Open

Business

Business & Economics

Social Sciences

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38 citations in Scopus

Title: Marketing's Role in Understanding Political Activity
Creators: Daniel Korschun - Drexel University
Kelly D. Martin - Colorado State Univ, Mkt, Ft Collins, CO 80523 USA
Gautham Vadakkepatt - George Mason Univ, Mkt, Sch Business, Fairfax, VA 22030 USA
Publication Details: Journal of public policy & marketing, v 39(4), pp 378-387
Publisher: Sage
Number of pages: 10
Resource Type: Journal article
Language: English
Academic Unit: Marketing
Web of Science ID: WOS:000573211200002
Scopus ID: 2-s2.0-85090997927
Other Identifier: 991019169583304721

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