- Title
- Math anxiety and its effects on consumers’ preference for price promotion formats
- Creators
- Rajneesh SuriKent B MonroeUmit Koc
- Publication Details
- Journal of the Academy of Marketing Science, v 41(3)
- Publisher
- Springer Nature
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Web of Science ID
- WOS:000316819100001
- Scopus ID
- 2-s2.0-84875544807
- Other Identifier
- 991014878235604721
Journal article
Math anxiety and its effects on consumers’ preference for price promotion formats
Journal of the Academy of Marketing Science, v 41(3)
May 2013
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business