Journal article
Measuring the Value of Refining a Web Presence
Journal of electronic commerce in organizations, v 3(1), pp 35-52
01 Jan 2005
Abstract
The redesign of a Web presence can be classified as both an IT investment and an e-commerce initiative. Although the empirical literature provides evidence that financial markets are sensitive to e-commerce announcements, it is still unknown what types of announcements affect the value of firms. We use the event study methodology on a sample of Web site redesigns from 1995 to 1999 to investigate the types of commercial organizations that announce changes to their Web presence, and to study whether such redesign initiatives affect the value of publicly traded firms. Our findings indicate that, on average, refining a Web presence does not produce significant firm valuation adjustments. However, cross-sectional analyses reveal that Web site redesign increases the value of service companies.
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Details
- Title
- Measuring the Value of Refining a Web Presence
- Creators
- Raquel Benbunan-Fich - Baruch CollegeEliezer M. Fich - Drexel University
- Publication Details
- Journal of electronic commerce in organizations, v 3(1), pp 35-52
- Publisher
- Igi Global
- Number of pages
- 18
- Grant note
- 64554-00 33 / City University of New York PSC-CUNY Research Program
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Finance
- Web of Science ID
- WOS:000444164400003
- Scopus ID
- 2-s2.0-18944376418
- Other Identifier
- 991019168635204721
InCites Highlights
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business