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Journal article
Media policymaking and multistakeholder involvement: Matching audience, stakeholder and government expectations for public service media in Flanders
European journal of communication (London)
14 Jul 2022
Abstract
This contribution analyzes government, opposition, public service media, media stakeholders and audience views regarding the role and remit of public service media in the run-up to and their impact on the renewal of the 2021–2025 management contract between public broadcaster VRT and the Flemish Government. Results show that, despite a shifting media ecosystem and academics and government pushing for fundamental reform, audiences and most stakeholders’ views stick to a centralized, broad and multiplatform public media institution. Moreover, they expect public service media to solve ever more media and societal issues (e.g. fake news) within a shrinking budget. The case illustrates how mature, evidence-based multistakeholderism pushes public service media to meet an increasingly challenging set of expectations, hampers both public service media and government to build a well-balanced, long-term vision of public service media's role and, instead, pushes them to pursue their own agenda. Lastly, an evidence-based process also suffers from issues of validity of the data.
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Details
- Title
- Media policymaking and multistakeholder involvement: Matching audience, stakeholder and government expectations for public service media in Flanders
- Creators
- Hilde Van den Bulck - Drexel UniversityTim Raats - Vrije Universiteit Brussel
- Publication Details
- European journal of communication (London)
- Publisher
- SAGE Publications
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000825050800001
- Scopus ID
- 2-s2.0-85134327643
- Other Identifier
- 991019182762504721
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web of Science research areas
- Communication