Journal article
Mirror, mirror. . . disco ball? On dancing with algorithmic doubles-goers
New media & society, v 27(8), pp 4622-4642
Aug 2025
Abstract
Algorithmic media proliferates. Alongside such proliferation, the familiar doubles of pre-digital daily life – the specters, phantoms, and apparitions found in folklore, novels, film, and music – are maturing into new kinds of fluid and apparently agentic Others. Such Others – data-driven doppelgangers, literally “double-goers” – increasingly co-constitute their primaries across space and time, entangling erstwhile human users into a more-than-human assemblage. Yet such an assemblage is contentious: the promise of double-goers is mired in surveillance capitalism. Despite being so mired, double-goers emerge as aspirational co-inheritors of yesterday’s tomorrows. As such, they are part of the affective conditions into which we – artists formerly known as human – are now thrown. We are tasked with learning to live with our double-goers. By reassembling the doppelganger in relation to algorithmic media, we provide foundations for a playful choreography: a dance with the new double-goer that moves beyond critical and affective revulsion.
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Details
- Title
- Mirror, mirror. . . disco ball? On dancing with algorithmic doubles-goers
- Creators
- John S Seberger (Corresponding Author) - Drexel UniversityGeoffrey C Bowker - University of California System
- Publication Details
- New media & society, v 27(8), pp 4622-4642
- Publisher
- SAGE Publications
- Number of pages
- 21
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Information Science; Center for Science, Technology, and Society
- Web of Science ID
- WOS:001538006000009
- Scopus ID
- 2-s2.0-105013661245
- Other Identifier
- 991022071494904721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Communication