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Accepted (AM)Open Access (License Unspecified), Open
Journal article
Mixed-Method Evaluation of Social Media-Based Tools and Traditional Strategies to Recruit High-Risk and Hard-to-Reach Populations into an HIV Prevention Intervention Study
AIDS and behavior, v 22(1), pp 347-357
Jan 2018
PMID: 29124420
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Men who have sex with men and transgender women are hard-to-reach populations for research. Social media-based tools may overcome certain barriers in accessing these groups and are being tested in an ongoing study exploring HIV home-test kit use to reduce risk behavior. We analyzed pre-screening responses about how volunteers learned about the study (n = 896) and demographic data from eligible participants who came for an initial study visit (n = 216) to determine the strengths and weaknesses of recruitment strategies. Social media-based strategies resulted in the highest number of individuals screened (n = 444, 26% eligible). Dating sites/apps reached large numbers of eligible participants. White-Hispanics and African-Americans were more likely to be recruited through personal contacts; community events successfully reached Hispanic volunteers. Incorporating recruitment queries into pre-screening forms can help modify recruitment strategies for greater efficacy and efficiency. Findings suggest that recruitment strategies need to be tailored to reach specific target populations.
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Details
- Title
- Mixed-Method Evaluation of Social Media-Based Tools and Traditional Strategies to Recruit High-Risk and Hard-to-Reach Populations into an HIV Prevention Intervention Study
- Creators
- Sarah J Iribarren - Neurobehavioral SystemsAlhasan Ghazzawi - New York Psychoanalytic Society and InstituteAlan Z Sheinfil - Syracuse UniversityTimothy Frasca - New York Psychoanalytic Society and InstituteWilliam Brown, 3rd - University of California, San FranciscoJavier Lopez-Rios - New York Psychoanalytic Society and InstituteChristine T Rael - New York Psychoanalytic Society and InstituteIván C Balán - New York Psychoanalytic Society and InstituteRaynier Crespo - New York Psychoanalytic Society and InstituteCurtis Dolezal - New York Psychoanalytic Society and InstituteRebecca Giguere - New York Psychoanalytic Society and InstituteAlex Carballo-Diéguez - Columbia University
- Publication Details
- AIDS and behavior, v 22(1), pp 347-357
- Publisher
- Springer Nature
- Grant note
- T32 NR014205 / NINR NIH HHS T15 LM007079 / NLM NIH HHS T32-NR014205 / NINR NIH HHS P30-MH43520 / HIV Center for Clinical and Behavioral Studies at New York State Psychiatric Institute and Columbia University UM1 AI069415 / NIAID NIH HHS T15-LM007079 / NLM NIH HHS P30-MH43520 / NIMH NIH HHS R01 LM012355 / NLM NIH HHS R01-LM012355-01A1 / NLM NIH HHS K23 NR017210 / NINR NIH HHS R01 HD076636 / NICHD NIH HHS R03-MH103957 / NIMH/NIDA P30 MH043520 / NIMH NIH HHS T32 MH019139 / NIMH NIH HHS R03 MH103957 / NIMH NIH HHS
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Community Health and Prevention
- Web of Science ID
- WOS:000419675500030
- Scopus ID
- 2-s2.0-85033491613
- Other Identifier
- 991021894523704721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Public, Environmental & Occupational Health
- Social Sciences, Biomedical