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Published, Version of Record (VoR)CC BY-NC V4.0, Open
Journal article
Monitoring food and non-alcoholic beverage promotions to children
Obesity reviews, v 14(S1), pp 59-69
01 Oct 2013
PMID: 24074211
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Food and non-alcoholic beverage marketing is recognized as an important factor influencing food choices related to non-communicable diseases. The monitoring of populations' exposure to food and non-alcoholic beverage promotions, and the content of these promotions, is necessary to generate evidence to understand the extent of the problem, and to determine appropriate and effective policy responses. A review of studies measuring the nature and extent of exposure to food promotions was conducted to identify approaches to monitoring food promotions via dominant media platforms. A step-wise approach, comprising minimal', expanded' and optimal' monitoring activities, was designed. This approach can be used to assess the frequency and level of exposure of population groups (especially children) to food promotions, the persuasive power of techniques used in promotional communications (power of promotions) and the nutritional composition of promoted food products. Detailed procedures for data sampling, data collection and data analysis for a range of media types are presented, as well as quantifiable measurement indicators for assessing exposure to and power of food and non-alcoholic beverage promotions. The proposed framework supports the development of a consistent system for monitoring food and non-alcoholic beverage promotions for comparison between countries and over time.
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Details
- Title
- Monitoring food and non-alcoholic beverage promotions to children
- Creators
- B. Kelly - University of WollongongL. King - The University of SydneyL. Baur - University of SydneyM. Rayner - British Heart FoundationT. Lobstein - Curtin University Public Health Advocacy Institute of Western Australia Perth Western Australia AustraliaC. Monteiro - Universidade de São PauloJ. Macmullan - Consumers International London United KingdomS. Mohan - Public Health Foundation of IndiaS. Barquera - National Institute of Public HealthS. Friel - Australian National UniversityC. Hawkes - World Cancer Research Fund InternationalS. Kumanyika - University of PennsylvaniaM. L'Abbe - Univ Toronto, Dept Nutr Sci, Toronto, ON, CanadaA. Lee - Queensland University of TechnologyJ. Ma - Chinese Center For Disease Control and PreventionB. Neal - George Institute for Global HealthG. Sacks - Deakin UniversityD. Sanders - University of the Western CapeW. Snowdon - Deakin UniversityB. Swinburn - Deakin UniversityS. Vandevijvere - University of AucklandC. Walker - Global Alliance for Improved NutritionINFORMAS
- Publication Details
- Obesity reviews, v 14(S1), pp 59-69
- Publisher
- Wiley
- Number of pages
- 11
- Grant note
- University of Auckland University of Oxford World Cancer Research Fund International; World Cancer Research Fund International (WCRF) Queensland University of Technology Faculty of Health at Deakin University Australian National University Deakin University Rockefeller Foundation University of Toronto George Institute, University of Sydney International Obesity Taskforce (IOTF) University of Pennsylvania Perelman School of Medicine
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Urban Health Collaborative; Dana and David Dornsife School of Public Health
- Web of Science ID
- WOS:000325076200006
- Scopus ID
- 2-s2.0-84885100871
- Other Identifier
- 991019312332404721
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web of Science research areas
- Endocrinology & Metabolism