Journal article
New product strategies of large, dominant product manufacturing firms: An exploratory analysis
The Journal of product innovation management, v 13(4), pp 334-347
01 Jul 1996
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Although researchers have expended considerable effort exploring the links between new product strategy and firm-level performance, most studies of this subject focus on small- to medium-sized firms. Compared to smaller firms, however, large companies typically maintain broader portfolios of products and have easier access to capital markets. Such fundamental differences suggest the need for closer examination of the relationship between new product strategy and the performance of large firms. Based on a study of 459 new products introduced during a 5-year period, the new product strategies of 18 large companies are profiled. The methods used to acquire new products as well as 3 dimensions of each firm's new product introductions are examined: 1. newness of embodied technology, 2. newness of market application, and 3. innovativeness in the market.
Metrics
Details
- Title
- New product strategies of large, dominant product manufacturing firms: An exploratory analysis
- Creators
- Richard FirthV Narayanan
- Publication Details
- The Journal of product innovation management, v 13(4), pp 334-347
- Publisher
- Blackwell Publishing Ltd
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Management
- Web of Science ID
- WOS:A1996UZ31400006
- Scopus ID
- 2-s2.0-0030193295
- Other Identifier
- 991021883401304721
UN Sustainable Development Goals (SDGs)
This publication has contributed to the advancement of the following goals:
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Business
- Engineering, Industrial
- Management