Journal article
News for adolescents: Mission impossible? An evaluation of Flemish television news aimed at teenagers
COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH, v 34(2)
01 Jun 2009
Abstract
Media companies as well as governments launch initiatives to reverse the decline in news consumption by adolescents. Since 2007, the Flemish government has been funding newscasts for adolescents on two commercial channels, Zoom on VTM and Jam on VT4. In 2008, these programs were evaluated using in-depth interviews with producers, content analysis of 30 episodes of each program, an analysis of the ratings for the first season, and an online survey among 663 adolescents aged 10 to 18. Results indicate that there is a lot of variation within this group, making it hard to please them with a single program. Zoom addresses slightly older adolescents (12-18) with a program closely following the "adult" news, while Jam provides younger adolescents (10-16) with more digestible and entertaining news. Most respondents in the survey liked both programs, among other things because of the strong presence of adolescents on screen. Yet adolescent viewing figures are extremely low, mainly due to the inappropriate place in the schedule.
Metrics
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Details
- Title
- News for adolescents: Mission impossible? An evaluation of Flemish television news aimed at teenagers
- Creators
- Heidi Vandebosch - University of AntwerpAlexander Dhoest - University of AntwerpHilde Van den Bulck - University of Antwerp
- Publication Details
- COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH, v 34(2)
- Publisher
- Walter De Gruyter
- Number of pages
- 24
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000208056300002
- Scopus ID
- 2-s2.0-74549184620
- Other Identifier
- 991021865923804721
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- Web of Science research areas
- Communication