Journal article
Of discourses, stakeholders and advocacy coalitions in media policy: Tracing negotiations towards the new management contract of Flemish public broadcaster VRT
European journal of communication (London), v 29(1), 83
01 Feb 2014
Abstract
Taking the run-up to the 2012-2016 management contract between Flemish public service broadcaster VRT and the Flemish government as a case study, this article analyses the role of the digital technology argument in debates and negotiations regarding the position of public service broadcasting (PSB) in the era of media convergence. It discusses the outcome of the 2011 contract negotiations as the result of the relative position and impact of different actors by means of a stakeholder analysis and advocacy coalition framework. Results suggest, first, that beneath surface discussions about PSB and new media are economic arguments and logics. They show, second, that two advocacy coalitions can be identified and that the negotiations' outcome reflects a rupture of ties in the advocacy coalition between right-wing political parties and private media companies, favouring a market failure perspective, to the benefit of the advocacy coalition promoting the social responsibility perspective, reflected in the eventual 2012-2016 management contract.
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Details
- Title
- Of discourses, stakeholders and advocacy coalitions in media policy: Tracing negotiations towards the new management contract of Flemish public broadcaster VRT
- Creators
- Hilde Van den Bulck - University of AntwerpKaren Donders - Vrije Universiteit Brussel
- Publication Details
- European journal of communication (London), v 29(1), 83
- Publisher
- Sage
- Number of pages
- 17
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000330848400006
- Scopus ID
- 2-s2.0-84892471854
- Other Identifier
- 991021865923404721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Communication