Journal article
On-line trust: concepts, evolving themes, a model
International journal of human-computer studies, v 58(6), pp 737-758
2003
Abstract
Trust is emerging as a key element of success in the on-line environment. Although considerable research on trust in the offline world has been performed, to date empirical study of on-line trust has been limited. This paper examines on-line trust, specifically trust between people and informational or transactional websites. It begins by analysing the definitions of trust in previous offline and on-line research. The relevant dimensions of trust for an on-line context are identified, and a definition of trust between people and informational or transactional websites is presented. We then turn to an examination of the causes of on-line trust. Relevant findings in the human–computer interaction literature are identified. A model of on-line trust between users and websites is presented. The model identifies three perceptual factors that impact on-line trust: perception of credibility, ease of use and risk. The model is discussed in detail and suggestions for future applications of the model are presented.
Metrics
Details
- Title
- On-line trust: concepts, evolving themes, a model
- Creators
- Cynthia L. Corritore - Creighton UniversityBeverly Kracher - Creighton UniversitySusan Wiedenbeck - Drexel University
- Publication Details
- International journal of human-computer studies, v 58(6), pp 737-758
- Publisher
- Elsevier
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- [Retired Faculty]
- Web of Science ID
- WOS:000183221800006
- Scopus ID
- 2-s2.0-0038615891
- Other Identifier
- 991019167444704721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Computer Science, Cybernetics
- Ergonomics
- Psychology, Multidisciplinary