Journal article
On the Demand for Live Sport Contests: Insights From the Secondary Market for National Football League Tickets
Journal of sport management, v 30(1), pp 82-94
01 Jan 2016
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
This study examines the determinants of regular season National Football League (NFL) ticket prices on the secondary, or resale, market. Prices in the secondary market are dynamic and thus particularly useful for evaluating the demand for live NFL contests. A rich dataset is employed that contains information about all transactions conducted by a prominent ticketing site during a full NFL season and allows for a comprehensive investigation of the components of demand in this market. Included in the analysis is a first look at the demand for different seating locations within the stadium. The revealed determinants of demand for resale tickets were largely consistent with studies of the primary market; however, there are notable differences in spectators' preferences for contest characteristics and uncertainty of outcome across the seating categories. The evidence also suggests that while hometown fans are the primary participants, visiting teams are likely active in the resale market.
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Details
- Title
- On the Demand for Live Sport Contests: Insights From the Secondary Market for National Football League Tickets
- Creators
- Mark A. Diehl - 1Temple UniversityJoris Drayer - 1Temple UniversityJoel G. Maxcy - Drexel University
- Publication Details
- Journal of sport management, v 30(1), pp 82-94
- Publisher
- Human Kinetics Publ Inc
- Number of pages
- 13
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Sport Management (Center for Sport Management)
- Web of Science ID
- WOS:000371848200007
- Scopus ID
- 2-s2.0-84960517470
- Other Identifier
- 991019168865504721
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InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Hospitality, Leisure, Sport & Tourism
- Management
- Sport Sciences