Journal article
On the Need to Include National Culture as a Central Issue in E-Commerce Trust Beliefs
Journal of global information management, v 14(4)
01 Oct 2006
Abstract
Trust and trust beliefs (trustworthiness) are key to e-commerce success but depend, to a large extent, on culture. With e-commerce being an international phenomenon, understanding the cross-cultural aspects of trust creation is therefore arguably required although mostly ignored by current research which deals almost exclusively with the U.S. This exploratory study examines whether definitions of trust beliefs as conceptualized and verified in the U.S. apply in Israel which differs markedly in individualism, uncertainty avoidance, and power distance. The data, cross-validating the scale of trust and its antecedents in both cultures, generally support the proposition that trust beliefs apply across cultures, and may be a relatively unvarying aspect of e-commerce. However, as expected, the effects of predictability and familiarity on trust beliefs may differ across national cultures. Implications about the need to include national culture in the research on trust, in general, and in e-commerce in particular, are discussed.
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Details
- Title
- On the Need to Include National Culture as a Central Issue in E-Commerce Trust Beliefs
- Creators
- David Gefen - Drexel UniversityTsipi Heart - Ben-Gurion University of the Negev
- Publication Details
- Journal of global information management, v 14(4)
- Number of pages
- 30
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Decision Sciences (and Management Information Systems)
- Web of Science ID
- WOS:000239746300003
- Scopus ID
- 2-s2.0-33846208822
- Other Identifier
- 991019168747704721
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web of Science research areas
- Information Science & Library Science