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PRICE DISCRIMINATION IN TWO-SIDED MARKETS
Journal article   Open access   Peer reviewed

PRICE DISCRIMINATION IN TWO-SIDED MARKETS

Qihong Liu and Konstantinos Serfes
Journal of economics & management strategy, v 22(4), pp 768-786
01 Dec 2013
url
http://archive.nyu.edu/handle/2451/28504View

Abstract

Business & Economics Economics Management Social Sciences
We examine the profitability and welfare implications of targeted price discrimination (PD) in two-sided markets. First, we show that equilibrium discriminatory prices exhibit novel features relative to discriminatory prices in one-sided models and uniform prices in two-sided models. Second, we compare the profitability of perfect PD, relative to uniform prices in a two-sided market. The conventional wisdom from one-sided horizontally differentiated markets is that PD hurts the firms and benefits consumers, prisoners' dilemma. We show that PD, in a two-sided market, may actually soften the competition. Our results suggest that the conventional advice that PD is good for competition based on one-sided markets may not carry over to two-sided markets.

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47 citations in Scopus

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Collaboration types
Domestic collaboration
Web of Science research areas
Economics
Management
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